From aerospace and automotive to industrial machinery, manufacturing is inextricably linked to the production of physical assets. Underlying this focus is a potentially dated belief that sales of new assets
are the core business and consequently matter more than sales of aftermarket services—after all, if an asset isn’t sold, there is no asset to sustain. This traditional approach could lead to outsized investments in
production at the expense of sustainment, resulting in missed opportunities for growth within a large and thriving services market.