Manufacturing industry is facing challenges. Customers are demanding new, individual, high-quality and inexpensive products within shorter and shorter lead-time. At the same time goods should be manufactured as sustainably and eco-friendly as possible. To meet these requirements, businesses are turning to the digitalisation of manufacturing, which means that real world meets virtual worlds in the area of Internet of things (IoT), services and data. As a result, physical product will have its digital twin. Using the digital twin, most of the physical phenomena can be simulated today. Many of the design compromises are made without a physical prototype to save time and material. Using latest VR and AR technologies, user experience and usability design is made possible. Today companies are surrounded by disruptive technologies.